Big Hit/Hybe is now a Global Conglomerate. Won't be surprised if it becomes a "Sony Music" with various investments WW.
Hybe is not a kpop company now, it is a global entity. It will manage artists from the western music industry now as well. They do not need to prove anything with a Kpop group. They are beyond that discussion.
They are definitely on league with the global entertainment companies and to think BTS is basically the reason for this to be possible in the first place!
As I was thinking, they are pretty much in a different category.