What people don't understand about Twice and their longevity compared to other groups and companies

    Imo the reason Twice has lasted as long as they have is bcs JYP didn’t push individuality so soon into their career. For the first solid 5 years of Twice’s career they were marketed as a GROUP. Consistently having comebacks as a group and a member didn’t go solo until 7 years after they debuted. Not to mention they waited years before even opening up individual instagram accounts.


    JYP focused more on pushing them all together as their brand and that aided into their longevity.

    Quote from babymon-gals

    Imo the reason Twice has lasted as long as they have is bcs JYP didn’t push individuality so soon into their career. For the first solid 5 years of Twice’s career they were marketed as a GROUP. Consistently having comebacks as a group and a member didn’t go solo until 7 years after they debuted. Not to mention they waited years before even opening up individual instagram accounts.


    JYP focused more on pushing them all together as their brand and that aided into their longevity.

    I don't necessarily think that's a good thing though for the members individually

    GG who have all members renew post first contract renewal is a rarity (only 6 in the entire history of kpop)

    GG who are somewhat successful as a group post 7 years is also a rarity and thus one shouldn't continue to rely on the group for an individual's success


    furthermore it's not just that JYPE didn't push the members individually but by all accounts they literally prevented them from having individual activities (in particular cfs) - twice members had more individual activities (whether singing, mcing, cfs etc) in the first six months of their seventh year than the entire prior 6 years combined. I don't think companies like Ponds or Graff or Prada or SK2 etc etc suddenly decided that yeap we will wait until the seventh year before we start getting twice to be our ambassadors

    Quote from Dreamy-parfait

    Right, snsd is dead cause they make no money :pepe-smug:


    I’m tired of sones acting superior when snsd got shelved just like all the other flops of 2nd gen

    :meme-u-ok:


    They didn't get shelved; they clearly wanted to pursue individual activities, and they're all thriving in those lanes. On occasion, they return for big anniversaries and milestones and they chart like they never left every time.


    Every girl group ever wishes to flop like SNSD, fam.

    Quote from Dreamy-parfait

    Right, snsd is dead cause they make no money :pepe-smug:


    I’m tired of sones acting superior when snsd got shelved just like all the other flops of 2nd gen

    Why are you salty twice is still earning money from their brand? Also not their fault SNSD didn't want to stay together. Parasocial fans will spend more money on groups that portray willingness to stick together vs going for individual needs.

    Is not that hard to Google, here is the list for 2025

    Individual

    Graff - Sana

    YSL Beauty - Sana

    Lenina - Sana

    Ralph Lauren - Sana

    Prada - Sana

    Missha - Sana

    NE:AR - Sana

    Haagen Dazs - Sana

    Alo - Sana

    MiuMiu - Momo

    Onitsuka Tiger - Momo

    SIE - Momo

    Wonjungyo - Momo

    Tasaki - Momo

    Mediqqto - Momo

    Amaffi - Momo

    UBS Gold - Nayeon

    Bonia - Nayeon

    Finger Suit - Nayeon

    Naming - Nayeon

    SK-II - Mina

    Fendi - Mina

    Boucheron - Mina

    Ponds - Jihyo

    Milktouch - Jihyo

    Dr+Labnosh - Jihyo

    Ponds - Jihyo

    Visee - Tzuyu

    Ponds - Tzuyu

    Michael Kors - Dahyun

    apieu - Dahyun

    Cipi Cipi - Chaeyoung

    Group

    Family Mart - Twice

    Lux - Twice

    Sanrio - Twice Lovelys

    Richeese Factory - Twice

    Sub Group

    Google - MISAMO

    Kissing Heart - Chae, Mina, Sana

    You can't expect antis to be reasonable.

    They are just twisting narrative to bring down Twice

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