So, it's true that Hybe trying to replace Nj

I'll have their tongue for this

Quote from Blossomin88

It’s wild that they had this planned back in 2023 after Mhj signed that contract saying she can’t work in the same industry as long as she has shares in Ador (which Hybe has to approve for her to sell). They probably saw how big Get Up blew up and decided to make a move. It's pretty messed up, and NJ is just trying to protect their careers because they really have nothing to lose. Hybe is already trying to push them out, and they can't simply walk out from that company. Poor girls

Honestly its good that all this is getting revealed. It will greatly help in newjeans' lawsuit to terminate their contracts with hybe if it reaches that point

Yes and it seems they’ve been planning it since 2023

Quote from thebadguy

I'll have their tongue for this

Even Hybe don't like their music, they would do kpop a benefit to remove NJ and their boring music.

Quote from foreveraespaaa

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This is so messed up!

So NewAhLe means New Jeans, Illit and Le sserafim?

Why exactly do they hate New Jeans so much? They're their most successful gg. Is it because the group was managed and produced by a woman and doesn't reflect Bang's ideals so he can't take credit for their success?

Quote from chounim

So NewAhLe means New Jeans, Illit and Le sserafim?

Why exactly do they hate New Jeans so much? They're their most successful gg. Is it because the group was managed and produced by a woman and doesn't reflect Bang's ideals so he can't take credit for their success?

This is what I don't get. Is it really saying that? I'd imagine shareholders are more than thrilled to have such a successful group as NewJeans. If that's really what the plan is, clearly it has to be some kind of personal issue because it's obviously not money if they're planning on just throwing away such a huge cash cow.

I don't understand one thing, if they disliked newjeans that much. Why did they invest so much in them? I think newjeans is the most well promoted group under hybe and it cannot even due to MHJ only because it's hybe who had connections with lolla, BB and international brands and companies.

Quote from lia09

I don't understand one thing, if they disliked newjeans that much. Why did they invest so much in them? I think newjeans is the most well promoted group under hybe and it cannot even due to MHJ only because it's hybe who had connections with lolla, BB and international brands and companies.

It's not true they invested on them that much, they just invested on them the normal amount. Ador was the most independent label and MHJ made almost all the decisions, she might have contacted with Hybe for some specific things (the Powerpuff girls promo for example), but it's all always planned by Ador itself, not Hybe.

People need to stop the narrative of Hybe pushing NJ, we literally have screenshoots of Bang PD surprised about Ditto's success and shading NJ because of it, and documents that show they were planning to replace NJ since before the release of Get up, if everything was working this perfectly was thanks to Ador and NJ themselves NOT HYBE.

Quote from uwuwu-98

It's not true they invested on them that much, they just invested on them the normal amount. Ador was the most independent label and MHJ made almost all the decisions, she might have contacted with Hybe for some specific things (the Powerpuff girls promo for example), but it's all always planned by Ador itself, not Hybe.

People need to stop the narrative of Hybe pushing NJ, we literally have screenshoots of Bang PD surprised about Ditto's success and shading NJ because of it, and documents that show they were planning to replace NJ since before the release of Get up, if everything was working this perfectly was thanks to Ador and NJ themselves NOT HYBE.

I don't follow them closely but brand deals? Lollapalooza? Billboard coverage? TTH? I can name many other gigs which I often was surprised to see newjeans getting instead of lesserafim considering BSH's gg was lesserafim and those gigs were connected to Hybe. I think Hybe shareholders favoured Newjeans while BSH favoured his own GG. And since he stood no chance against shareholders, he'd to promote newjeans more. Can you believe Lesserafim got their first ever TTH entry with crazy? And newjeans got no entry this time, they always get it with their every comeback. Maybe now they're investing in lesserafim more.

Quote from Blossomin88

There’s a saying: "A man's biggest enemy is his own ego." History has plenty of stories about men’s egos wrecking big empires and civilizations.

Nj blew up faster than Lsf, which was supposed to be Hybe’s flagship girl group, with big names like Sakura and Chaewon. Look at the chat between him and Mhj right after Omg made it into the Bb hot 100, Bang was furious and reacted coldly instead of congratulating them when Nj is from his own company.

He had been trying really hard to get txt onto that chart for ages but kept failing, which shows he doesn’t really have the formula for Bts’s success like he claims. To make things worse, his first girl group got outshined by Mhj when he genuinely thought Nj wouldn’t stand a chance at becoming successful because they're not following the current trends of girl crush concept. And losing to a woman probably stung even more, especially given how deep-rooted misogyny is in Korean society.

I remember when BTS got big, initially BSH bragged about the formula . But I do guess at one point, he realized there's no formala and he stopped the narrative and started acquiring other labels.

Quote from lia09

I don't follow them closely but brand deals? Lollapalooza? Billboard coverage? TTH? I can name many other gigs which I often was surprised to see newjeans getting instead of lesserafim considering BSH's gg was lesserafim and those gigs were connected to Hybe. I think Hybe shareholders favoured Newjeans while BSH favoured his own GG. And since he stood no chance against shareholders, he'd to promote newjeans more. Can you believe Lesserafim got their first ever TTH entry with crazy? And newjeans got no entry this time, they always get it with their every comeback. Maybe now they're investing in lesserafim more.

The brand deals approached NJ, it's also been confirmed a while ago Hybe tried to use some of the brand deals that wanted to work with NJ to move to LSFM.

TTH is just an evolution of their performance, their songs were charting way better and showing really good longevity without any help, their debuts have always been waaay better than LSFM without TTH. Eventually TTH included Super shy really high in the list but that's because the comeback was really anticipated and it was doing really good, hell they debuted even the b sides and Get up being a 30 secs song with more than 2M streams in that era, no playlisting for those songs. If Hybe made any decision here to favour NJ, it was a forced decision because NJ was doing way better than the rest and they had no other option.

NJ went to Lollapalloza after the success of Ditto/OMG and the Get up album, LSFM went to Coachella with way less achievements, not even close to what NJ was doing in 2023. If they wanted to send any of their groups to one of these festivals they had to send NJ to one first or they boycott would be the most obvious thing ever.

The truth is that NJ has been way ahead of their peers since the debut and it made a situation that Bang PD didn't like. Yes they were getting more things than the others but it was a simple consequence of putting themselves on the top of the industry with just the debut.

Quote from lia09

I remember when BTS got big, initially BSH bragged about the formula . But I do guess at one point, he realized there's no formala and he stopped the narrative and started acquiring other labels.

It's pretty obvious that BSH got no formula.
He started acquiring labels in 2019 because he knows he can't only rely on 1 group and the multilabel structure backfired at him.

Holy crap, I remember when NewJeans got snubbed for Favorite New Artist at 2022 MAMA because they didn't 'sell a million records', despite performing both days, starting the MAMA / NewJeans beef.

And in the HYBE document, it talks about it 'million sellers' while leaving out NewJeans. WOW. HYBE snubbed NewJeans from MAMA to highlight Le Serrafim instead of NewJeans. This is insane. It's been happening since 2022.

The New-I-Le are referring to HYBE own trio groups. The knetizens were confused and though the I should be IVE.

But they clearly want 'New' i.e. NJ to be replaced. Stupid HYBE to be so ego to want the most successful out of the trio to be replaced

I can understand wanting to recreate NJ's success for another group, but why would they try to replace NJ with this group before the conflict even started? Was NJ intended to be just an experiment? HYBE did seem serious about NJ until 2023, so I'm confused.

Quote from kingkook

I can understand wanting to recreate NJ's success for another group, but why would they try to replace NJ with this group before the conflict even started? Was NJ intended to be just an experiment? HYBE did seem serious about NJ until 2023, so I'm confused.

Hybe had problems with NJ since before the debut, it's what MHJ has been saying for months, it's what NJ was trying to explain in their live. This is not something new, they've always prefered their other groups, and the success of NJ just made it worse.

Quote from uwuwu-98

Hybe had problems with NJ since before the debut, it's what MHJ has been saying for months, it's what NJ was trying to explain in their live. This is not something new, they've always prefered their other groups, and the success of NJ just made it worse.

I'm out of the loop. Why did HYBE have problems with NJ before debut?

Quote from kingkook

I'm out of the loop. Why did HYBE have problems with NJ before debut?

Really really summarized but you can get the idea.

They promised MHJ her gg was going to be the first gg to debut under Hybe, then they signed Sakura and Chaewon and broke their promise to debut them first. MHJ complained obviously and that's where the conflicts started.

They were also against the concept of the group and they said they were going to fail, so obviously the debut slaying that much was a big surprise, and the fact that it was all planned by MHJ without Bang PD deciding anything started the ridiculous jealousy situation that evolved eventually.

Quote from uwuwu-98

Really really summarized but you can get the idea.

They promised MHJ her gg was going to be the first gg to debut under Hybe, then they signed Sakura and Chaewon and broke their promise to debut them first. MHJ complained obviously and that's where the conflicts started.

They were also against the concept of the group and they said they were going to fail, so obviously the debut slaying that much was a big surprise, and the fact that it was all planned by MHJ without Bang PD deciding anything started the ridiculous jealousy situation that evolved eventually.

You all really think BSH would let some outsider have first hybe gg under hybe? Newjeans was never supposed to be solely MHJ GG, yes she was promised a label and GG after she's done creating a gg for "bighit under soumu". BSH was supposed to be executive producer, soumu for management and MHj as creative director.

Quote from chounim

So NewAhLe means New Jeans, Illit and Le sserafim?

Why exactly do they hate New Jeans so much? They're their most successful gg. Is it because the group was managed and produced by a woman and doesn't reflect Bang's ideals so he can't take credit for their success?

Illit concept not made until mid to end 23, so NewILe should be New Jeans, Ive ,and Leserra as 4th gen group.

Quote from lia09

You all really think BSH would let some outsider have first hybe gg under hybe? Newjeans was never supposed to be solely MHJ GG, yes she was promised a label and GG after she's done creating a gg for "bighit under soumu". BSH was supposed to be executive producer, soumu for management and MHj as creative director.

It's not. 2019 bighit statement confirm that first Hybe GG is MHJ GG, despite which label it would be under. Which MHJ committed to it until BSH decided to replace the trainee for 2 years with new non-trainee member. MHJ wanted to quit but PJW tried bridging between MHJ and BSH and compromised that trainee would be moved to Ador, leserra with Sakura and chaewon would be the first hyve GG. At that time MHJ was invited to Yoo show, and PJW asked her to said something ambiguous to cover up that Hybe first GG would not be MHJ GG. This was due to MHJ name, and the mass anticipated of her GG since bighit statement in 2019.

Quote from kingkook

I can understand wanting to recreate NJ's success for another group, but why would they try to replace NJ with this group before the conflict even started? Was NJ intended to be just an experiment? HYBE did seem serious about NJ until 2023, so I'm confused.

Hybe employees on Blind: all female groups are experiment anyway since they don't profit that well.

Quote from kingkook

I'm out of the loop. Why did HYBE have problems with NJ before debut?

many. One of them is that BSH didnt want Dani in the lineup, said she has too many "western features" and "their concept don't sell". BSH and Park Jiwon predicted Newjeans debut album would sell only ~90k, and LSF ~300k.