Le sserrafim's louis vuitton brand deal revealed to be stolen from newjeans

  • [theqoo/instiz] THE JUDGMENT REGARDING HYBE & ADOR'S LOUIS VUITTON CASE


    image (1).png


    A) The creditor committed embezzlement by colluding with the head of the style directing team, K, to have K receive the revenue that should have belonged to C.


    B) The creditor leaked C's trade secrets to the outside world, including 'the fact that E signed a brand ambassador contract, undisclosed 2023 performance information of C, emails regarding the L issue between C and the debtor's department (Brand Synergy Business Part), and the negotiation details of the shareholder contract in this case.


    C) The creditor, in collusion with J, who is the vice president of C, violated Article 178 of the Capital Market Act by engaging in fraudulent unfair trading practices.


    D) The creditor engaged in acts such as defamation against the management and affiliated companies of the debtor.

    It was revealed that during the process of negotiating a new contract for LE SSERAFIM with an overseas luxury brand, which was already under contract with NewJeans, a conflict of interest arose. The Brand Synergy Team at HYBE lied to both ADOR and the brand to secure the contract.

    At this point, in an attempt to appoint LE SSERAFIM as an ambassador from the HYBE Brand Synergy Team, lies were told to ADOR and the luxury brand, and when ADOR and the brand tried to fact-check with the contract, HYBE accused and threatened them calling it 'leaking of important internal documents!' How evil! And they used it to mediaplaying like that ㅋㅋ What an amazing company...

    Creditor: Min Heejin

    Debtor: HYBE

    C: ADOR

    The HYBE Branding Team lied to ADOR and the Louis Vuitton agency separately > ADOR found out late, contacted the agency to rectify the situation, and lodged a complaint to HYBE > HYBE acknowledged their mistake and gave ADOR three months' worth of commission.


    t/n: For those confused, the court document is what HYBE submitted to the judge saying that Min Heejin (creditor) leaked important information to the outside world and committed embezzlement and violated the law. Meanwhile, the truth behind was that Min Heejin and LV were fact checking the contract they signed with NewJeans because it somehow ended up with LE SSERAFIM too.


    original post: here


    1. The way they do things is seriously so dirty and low...


    2. They're freaking thugs f*ck


    3. .............. What is this? This is going too far ㅠㅠㅠㅠㅠㅠㅠㅠㅠㅠ


    4. Crazy, and LE SSERAFIM's fans think they have the right to swear at Min Heejin?


    5. F*ck the luxury brand must've been so confused. The subsidiary company trying to feed their parent company ㅋㅋㅋㅋ


    6. So everything Min said is true


    7. ;;; This is so embarrassing


    8. LE SSERAFIM ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ What are they going to do about their image?


    9. I knew it would be about LE SSERAFIM ㅋㅋㅋ


    10. So they were trying to give what was meant for NewJeans to LE SSERAFIM?



    [instiz] FACT ABOUT THE AMBASSADORSHIP THAT SHOULD'VE WENT TO NEWJEANS BUT WENT TO LE SSERAFIM


    original post: here


    1. Damn


    2. Wow... is this new?


    3. Legendary


    4. So it was real.. Damn, HYBE...ㅎ


    5. Seriously, what a horrible thing to doㅋㅋ


    6. And how are they gonna sneak this under the rug now?


    7. HYBE just exceeds my expectations


    8. So why are Le Sserafim's fans still hating on NewJeans and Min Heejin now....?


    9. No but the brand wanted NewJeans. Le Sserafim killed the partyㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ are they not embarrassed?


    10. So this company is powerless unless they steal from others

  • Well should this be consider as backstabbing ??


    Hybe keep saying Ador and MHJ backstab them and caused a prejudice to them


    But actually HYBE is the only one guilty of this since they manipulate LV behind Ador when they were in a middle of contract negociations for NJ

    Just to secure the contract for another artist


    It's really disgusting

    And MHJ is nice to not bring them to court for this

  • that whole post makes no sense


    Sakura was already repping LV before NJ debuted. NJ have individual brand deals so they can't rep LV as a group, there'd be conflict of interest. You can't rep Gucci and LV at the same time. LSF's LV deal came long after NJ signed their individual brand deals with Dior, Gucci, Chanel etc. And Hyein has an individual brand deal with LV too.

  • that whole post makes no sense


    Sakura was already repping LV before NJ debuted. NJ have individual brand deals so they can't rep LV as a group, there'd be conflict of interest. You can't rep Gucci and LV at the same time. LSF's LV deal came long after NJ signed their individual brand deals with Dior, Gucci, Chanel etc. And Hyein has an individual brand deal with LV too.

    this is what i was wondering too

  • This is why a multi-label structure is not practical in kpop. This practice is normal among all kpop companies. Are we not gonna act like a lot of luxury brand contracts that should've gone to BTS initially, are now with other HYBE artists including NewJeans? This seems so hypocritical.

    𝐁𝐓𝐒 ♡ 𝐁𝐥𝐚𝐜𝐤𝐩𝐢𝐧𝐤 ♡ 𝐀𝐞𝐬𝐩𝐚

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  • that whole post makes no sense


    Sakura was already repping LV before NJ debuted. NJ have individual brand deals so they can't rep LV as a group, there'd be conflict of interest. You can't rep Gucci and LV at the same time. LSF's LV deal came long after NJ signed their individual brand deals with Dior, Gucci, Chanel etc. And Hyein has an individual brand deal with LV too.

    wait aren’t you saying sakura was repping lv before nj debuted? and then the main deal came after?


    in that case, going along w more claims about le ssera debuting first, my theory that if this is true it was a pre debut situation they were trying to work out. mhj is told she can’t work with LV groupwise bc HYBe wants sakura to use her connections at LV, she turns to other brands for individual deals , and then after NJ are off the table le ssera did a full group deal

  • MHJ just cries and complains about everything.


    So apparently Sakura had LV first. So by MHJ logic its hands-off LV for all other Hybe artists.

    Then basically all NJs members got individual luxury brand deals, so its impossible for them to get a group deal.

    Then the Lsf group deal, which is also controversial for other reasons. LOL.

  • This is true. Hers was a social media contract for 1 year. Another thing it was from her japan company iirc. She had no ambassadorship local or global under lv until they got it for the group.

    in which case in can't have been about debut period, which means: there's no way LSF "stole" anything from NJ when every member of NJ had individual brand ambassadorships at the time LSF signed with LV. Including Hyein as individual one. They could not have done a group deal at that point.


    the thequoo interpretation is just about creating hate for LSF.

  • How are people not seeing that there is currently a litteral smear campaign against lsfrm and all those random posts popping up pretending they keep stealing opportunities from NJ, attacking them because of their facial expressions, treating them like criminals for the most trivial remarks, etc are part of it?


    Like do people really think trading deals between groups is not common practice within the industry and that NJ probably got some of their own deals like that too?


    Is it not obvious there has been a blatant attempt of using any pretext to antagonize and vilify this group? Like people need to get serious 2 seconds and realize they are willingly participating in the bullying a bunch of innocent idols for no reason now.

  • in which case in can't have been about debut period, which means: there's no way LSF "stole" anything from NJ when every member of NJ had individual brand ambassadorships at the time LSF signed with LV. Including Hyein as individual one. They could not have done a group deal at that point.


    the thequoo interpretation is just about creating hate for LSF.

    Your post mad me check when hyein and lsf were announced as brand ambassadors. I was thinking they were talking about the LV contract between hyein and lsf. Unless nj had some deals going on before for a group ambassadorship and it got cancelled. But there is close to a one year gap between hyein and lsf announcement. Was it some other brand? Court documents do mention about the brand synergy stuff.

    Hyein on 30 December 2022

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    Lsf on 13 October 2023

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  • ^ thats why I think it must be for Apple, since how can NJ be group LV ambassador, when all members are already tied up in individual deals. And really why would you even want a group deal. You want a different one for each member, for to generate more publicity for the group.


    MHJ crying and complaining if it was about a LV group deal doesn't make any sense.

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  • Honestly don't know who to believe but I've noticed that brand deals announcements can take years at a time to manifest so we can't judge from the timeline.


    Usually Kpop celebs are seen wearing the brand for months and months, then they're invited to the fashion shows and then if they successfully create a buzz that they're considered for ambassadorship. This entire process can take a full year even with the companies arm wrangling from behind so I'm sure the talks happen for way longer then obvious.

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  • Honestly don't know who to believe but I've noticed that brand deals announcements can take years at a time to manifest so we can't judge from the timeline.


    Usually Kpop celebs are seen wearing the brand for months and months, then they're invited to the fashion shows and then if they successfully create a buzz that they're considered for ambassadorship. This entire process can take a full year even with the companies arm wrangling from behind so I'm sure the talks happen for way longer then obvious.

    I think lsf first appearance as a group was during a pre-fall show in April 2023. I don't remember anything before

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    My bad i thought they were debunking the lsf brand issue which wasn't mentioned in court documents

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  • Everything Min heejin complains about is common practice in the kpop industry. And she is so hypocritical with this deal thing when anybody can make these same claims about new jeans using BTS.


    This is giving

    "My girl group is the only one in the company who should work with these brands!"


    I pray LSFM gets all the support for their comeback and that they break records because that would be the biggest fking karma for MHJ

    [new signature coming soon but in the meantime, read the facts below]


  • How are people not seeing that there is currently a litteral smear campaign against lsfrm and all those random posts popping up pretending they keep stealing opportunities from NJ

    But in this case it's because of documents that HYBE brought themselves to the trial so it's not a smear campaign from some haters trying to ruin their image

  • But in this case it's because of documents that HYBE brought themselves to the trial so it's not a smear campaign from some haters trying to ruin their image

    Nowhere in the document provided by Hybe or in the court statement is it stated any deal was stolen from anyone.

    That part is extrapolated by the creator of the original theqoo post and the official source has yet to be provided.

  • But in this case it's because of documents that HYBE brought themselves to the trial so it's not a smear campaign from some haters trying to ruin their image

    it is because the actual documents quoted say no such thing as "LSF stole a brand deal from NJ". That's the story the TheQoo poster presents based on their own speculation, just disguised as facts. The court documents are publicly available and while there are claims from Hybe vs MHJ re: some brand deal issues, the court says nothing about it except to say MHJ didn't act against Ador's interests or illegally re:Hybe's accusation. That's literally it.

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  • All these accusations aside, I just think Hybe is a shit company. They didn't even have any real proof to start a legal battle against MHJ and in the middle of it they wanted to give NJ a military hiatus just out of jealousy and inferior complex and now almost all of their groups are getting attacked like they are beyond dumb.

    I hope NJ and LSF stay strong bc the ones acting like victims here are also the same ones hating on the other part.

    This couldn't get worse like.. company battle + fans = hate on the idols.

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