Wait a second. Doesn't ILLIT's success utterly destroy the "pre-debut hype is everything" agenda?

  • I apologize in advance to Babymonster fans, because I'm unfortunately going to have to use them to illustrate my point, because it works so well.


    Look at the trajectory of these two groups pre-debut and post debut


    ILLIT:


    • Reality show was not a big hit and it made people actually hate the lineup and created antis in fans of the eliminated contestants
    • Their socials saw very limited engagement for a group that was about to debut from the biggest label in K-Pop
    • Lost a member and nobody really cared for more than a day. I even mentioned it here and the thread flopped
    • Was perceived as having mid hype at best, leading many to predict they would be Hybe's first flop girl group. I even linked a thread I made where at least half the responses said that or something similar


    Meanwhile, Babymonster:


    • Had a very successful "competition" show that created no ill will in the fanbase because every contestant made the group
    • Had absurd BlackPinkian levels of social media engagement that surpassed most 4th gen groups, let alone their peers
    • When Ahyeon left the group temporarily, it was a HUGE deal and people all across the K-Pop landscape could not stop talking about it, and her return is an equally big deal
    • Had an incredible amount of hype as the next YG girl group up, with predecessors who have only known instant success with their debuts


    The results:


    ILLIT is an unbelievable success in just under a week since their debut, and they're Spotify MONSTERS already while surging up the Korean charts. There is even a chance they could DEBUT on the Billboard Hot 100 It's enough to make this Tokki sweat.


    Babymonster is still trying to crack the top 100 of the MelOn for the first time, and their international streaming numbers are good but not historically great like ILLIT.


    I don't know, friends. I think the pre-debut hype agenda just died this week.


    In summary, I better not see people trying to discredit the unprecedented and historic success of NewJeans' surprise debut EVER again.


    MUSIC MATTERS, PEOPLE


    :dancer-pepe::pepe-hehe::peperun:

  • Why does every thread you make feel like a set up for NewJeans :nj-43:

    Because I want the smoke and people need to answer for their endless shade every time I talk about their incredible entry into the K-Pop sphere :pepe-firing:


    But even if we make that last part REDACTED, I think my point about pre-debut hype stands.


    If it was as big a factor as people tried to argue, when we've discussed the unparalleled success of NewJeans' debut, the results of these two new girl groups wouldn't be so extremely flipped.


    I tried to tell people that NewJeans had the biggest debut in K-Pop history, not only because of how they introduced themselves, but because those damn songs were REALLY GOOD (and BOTH Attention and Hype Boy are STILL charting on MelOn Daily to prove it).


    I rest my case. I'm off to play Dragon's Dogma 2 :pepe-shoooketh:

  • ILLIT success depended on their music to turnover everything because most people just didn't thought they will hit it big with a debut due to the flop rating of their survival show. Anyone saying ILLIT being a HYBE group is the reason these results are expected are lying to themselves. These type of debuts are very rare, the last big wave been NJs, their unique debut blazed the industry. We expected the current result with BM debut not ILLIT lbrh.

    :pepe-notes:

    I do think pre-debut hype is necessary, but another ILLIT won't happen again tbh. The next upcoming groups are TBL, SM GG all anticipated so they should be doing either on par or less.

  • Not really...Having good reputation is the most important. Company and hype are secondary

    Treasure and Baby monster have come during the time that YGE is at the bottom of their reputation.

    Nmixx came after all GG's of JYP are flopping at the chart

    Illit came after HYBE have best reputation.

  • Not really...Having good reputation is the most important. Company and hype are secondary

    Treasure and Baby monster have come during the time that YGE is at the bottom of their reputation.

    Nmixx came after all GG's of JYP are flopping at the chart

    Illit came after HYBE have best reputation.

    There was still a ton of hype for Nmixx and especially Babymonster.


    If you look for the core reasons why the debut didn't land for each group, you'll find that it's not hype or reputation that top the list but the fact most people HATED their debut songs.


    ILLIT is proving right now that good music to go with even mid level hype is more likely to be a big hit than massive hype with disappointing and bad songs.

  • I think we are undermining how polarizing O.O was and how it effected their debut stats(even tho it still managed to chart). If Nmixx had a better song they would’ve done way better. :pepestare:

    Not really...Having good reputation is the most important. Company and hype are secondary

    Treasure and Baby monster have come during the time that YGE is at the bottom of their reputation.

    Nmixx came after all GG's of JYP are flopping at the chart

    Illit came after HYBE have best reputation.

  • I think we are undermining how polarizing O.O was and how it effected their debut stats(even tho it still managed to chart). If Nmixx had a better song they would’ve done way better. :pepestare:

    Actually ur not wrong about that. This cemented their gg decline in the eyes of the public. Now, it would take some miracle for them to have PAK.

  • Concept and style of music matters. Visuals too, but almost all big4 and mid-sized company idols are visuals.


    What made a difference besides concept and style of music? It was the 4 week build up before release.


    All teasers in the 4 weeks were almost perfect and the music teasers went viral. In retrospect, only the title track is a very good song, but based on short teasers, you would have thought all songs were massive bops. Also getting into top global 50 will snowball things, while top 51 wont, so they were lucky.

  • Not really...Having good reputation is the most important. Company and hype are secondary

    Treasure and Baby monster have come during the time that YGE is at the bottom of their reputation.

    Nmixx came after all GG's of JYP are flopping at the chart

    Illit came after HYBE have best reputation.

    BP did well despite YG and other scandals. They should’ve declined but did not.


    Only good music matters.

    >>> 2022.06.10 <<<IMG-4283.jpg

  • People really acting like if hybe debuted a gg like nmixx with equally polarising songs like o.o, they would’ve done just as well as illit rn or as nj did from their debut all thanks to the hybe privilege alone lolz


    No matter how much copium you inhale, you can’t change the fact hybe is able to choose and release the type of music that’s the most commercially palatable and most likely to become viral hits rn, and that’s the reason their artists’ songs are doing so well

    That’s the real hybe privilege aside from the financial resources. No amount of privilege can make terrible songs do well, unless they’re released by an established group with a huge following which can help mask the lacklustre response, at least at first. Time will show whether these songs are actually well liked tho, or just a middling success and not true hits


    But newly debuted groups don’t have that luxury, and magnetic is definitely catching on thanks largely to the music, a fact that antis/fans of some big 3 groups hate to admit bc it points to their groups’ failure in picking commercially successful songs. And you can’t even use the excuse “arts before charts” for them, bc big 4 companies are the last ones who can say they don’t care about maximising profits and success with a straight face lmao

  • Doubt it Music never matters.....

    I'm seriously wondering what objective arguments exist to prove this.


    Because I can't fathom a HUGE quantity of listeners consistently streaming en masse music they think absolutely sucks.


    I can only speak for myself. I would NOT be a NewJeans fan if I didn't love their debut album. The music mattered for me.

  • To some extent, I agree. I think Newjeans & Illit were given better debut songs than Babymonster. Batter UP IS a bad song. I think we can all agree on that. It's formulaic, predictable, cringey lyrics, sonically not very interesting.


    But other than the songs, I think it's the concept as well. More specifically, how well the concept fits the members both conceptually & visually. Newjeans & Illit's members fit their concepts to a T. Newjeans members are young, fresh and playful, just like their concept while Illit members really suit their cute magical girl style, especially the Japanese members & Wonhee. They look, act & sound like what the public expects so it's easy to buy into their concepts.


    OTOH, YG is trying to make Babymonster fit that badass textbook girl crush mold when most of the girls can't pull it off convincingly. Most people aren't going to take 15/16 year olds singing about being bad bitches seriously. The only members who can kind of pull it off are Chiquita (ironic given that she's like 15 and the youngest) and to an extent, Ruka. The rest of the girls with their baby cheeks and doe eyes (Ahyeon, Rora, Pharita, Haram, Asa) just look way too sweet for this concept despite being obviously talented. If a group like, say Kiss of Life or the rumored TBL new girl group (despite probably being in a similar age range as BM) did this concept, I think the public will be more willing to suspend their disbelief and buy the idea that these girls can fuck you up. They have that bad girl ABG vibe that most BM members lack. They're trying to pull off a Blackpink without Jennie & Lisa.


    Unfortunately, looking at the upcoming release (Sheesh), it seems YG is still insistent on forcing this concept on them so it doesn't look good for BM. It's like a designer forcing a model to wear cloths 3 sizes too big and then getting frustrated why they don't look good. What they need to do right now is really figure out what concept DOES fit with BM and go all in with that. It just seems like they haven't really given much thought at all with BM's concept and just recycling the same old and hoping it would stick. Also, they can start by changing the cringey name Babymonster to the much better Baemon.


    TLDR: Babymonsters are like Barbie dolls while YG are trying to make them be Bratz dolls and the end result just looks too weird and try-hard that the public has a hard time buying it.

  • Nah, YG is just stupid, they dumped all the money on Youtube promotion like they did for BP back in the day. But Youtube is dead now(when it comes to MV views), money would've been better used on Youtube music and Spotify.

  • Nah, YG is just stupid, they dumped all the money on Youtube promotion like they did for BP back in the day. But Youtube is dead now(when it comes to MV views), money would've been better used on Youtube music and Spotify.

    He picked bad songs. Imagine releasing a video just to brag about the fleet of in house producers who brought us Batter Up and now Sheesh.


    BM, your new favs, flopping is more proof that music and concept (revising to include this after that very good recent post above) matter more than any kind of hype.


    ILLIT is also proving that with their results even though they had exponentially less hype.


    I never want to see the hype argument on this forum again.

  • Dude, some kids on akp told you that Illit had no hype and now you're being petty about that. Did I ever say Illit had no hype? Did anyone else with two braincells said that? Nah, so go have your little win over dumbass teens and stop making everyone part of it. Predebut hype matters when you recognize it.

  • Dude, some kids on akp told you that Illit had no hype and now you're being petty about that. Did I ever say Illit had no hype? Did anyone else with two braincells said that? Nah, so go have your little win over dumbass teens and stop making everyone part of it. Predebut hype matters when you recognize it.

    Why are you so mad? :pepe-joy:


    If I am talking to mostly kids, then class is in session :peperain:


    Plus I don't isolate my views based solely on AKP. I'm on all the kpop subreddits and VERY RARELY peruse X

  • I think you should’ve waited for this thread until a week or two after BMs cb. They will promote this time and I think that will make a big difference in their numbers.

    Even if BM do well, that doesn't negate the point of this thread. That would actually prove my point even more.


    They released a stale, dated song and completely wasted their debut hype.


    If they do well with their next song, that's more evidence how much music matters.

  • Why are you so mad? :pepe-joy:


    If I am talking to mostly kids, then class is in session :peperain:


    Plus I don't isolate my views based solely on AKP. I'm on all the kpop subreddits and VERY RARELY peruse X

    Cause you're trying go claim a win against everyone including me. You're literally replying to this very thread, so please check my reply there.



    I never doubted Illit so keep me out of this ;judgingpepe: Always make sure you add the disclaimer that Dreamer95 was right :pepe-mirror-glare:

  • Even if BM do well, that doesn't negate the point of this thread. That would actually prove my point even more.


    They released a stale, dated song and completely wasted their debut hype.


    If they do well with their next song, that's more evidence how much music matters.

    Sheesh doesnt sounds good though. If they do well I think it will be due to promo and not the song choice. Their bside Like that sounds promising. I hope they promote it.

  • Cause you're trying go claim a win against everyone including me. You're literally replying to this very thread, so please check my reply there.



    I never doubted Illit so keep me out of this ;judgingpepe: Always make sure you add the disclaimer that Dreamer95 was right :pepe-mirror-glare:

    Don't get all salty just because you decided to token stan the wrong group.


    Imagine how many Ws you'd have right now if you chose to bandwagon ILLIT. They out here actually breaking NJ Spotify debut records while the group you chose is.... :pepe-cringe:


    Sheesh doesnt sounds good though. If they do well I think it will be due to promo and not the song choice. Their bside Like that sounds promising. I hope they promote it.

    If Sheesh does even half as well as Magnetic, I'll be legitimately shocked. I already hate it, and based on translated knet articles, they're not feeling it either

  • Ehh I don’t think anything proves or disproves anything. Does IVE success prove you “yoh do need an IT girl to survive” does new jeans success prove “company name is everything”? Does gidle’s success prove you need self composition to succeed


    Different things are required by different groups.


    New jeans maybe COULDNT have been successful if they didn’t debut with all the privilege HYBE


    Aespa couldn’t have have been successful with the weird ass concept in any company other than SM who would pump money into it


    Blackpink was so much larger than life pre debut I can’t imagine how it would be without that for them.


    Etc etc


    These reasons are required only for these SPECIFIC groups to be successful. Other groups need other things. What works for ILLIT wouldn’t have worked for GIDLE and what worked for aespa may not work for new jeans or IVE and so on and so forth.


    There’s no formula as such that works for everyone.

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