I apologize in advance to Babymonster fans, because I'm unfortunately going to have to use them to illustrate my point, because it works so well.
Look at the trajectory of these two groups pre-debut and post debut
- Reality show was not a big hit and it made people actually hate the lineup and created antis in fans of the eliminated contestants
- Their socials saw very limited engagement for a group that was about to debut from the biggest label in K-Pop
- Lost a member and nobody really cared for more than a day. I even mentioned it here and the thread flopped
- Was perceived as having mid hype at best, leading many to predict they would be Hybe's first flop girl group. I even linked a thread I made where at least half the responses said that or something similar
Meanwhile, Babymonster:
- Had a very successful "competition" show that created no ill will in the fanbase because every contestant made the group
- Had absurd BlackPinkian levels of social media engagement that surpassed most 4th gen groups, let alone their peers
- When Ahyeon left the group temporarily, it was a HUGE deal and people all across the K-Pop landscape could not stop talking about it, and her return is an equally big deal
- Had an incredible amount of hype as the next YG girl group up, with predecessors who have only known instant success with their debuts
The results:
ILLIT is an unbelievable success in just under a week since their debut, and they're Spotify MONSTERS already while surging up the Korean charts. There is even a chance they could DEBUT on the Billboard Hot 100 It's enough to make this Tokki sweat.
Babymonster is still trying to crack the top 100 of the MelOn for the first time, and their international streaming numbers are good but not historically great like ILLIT.
I don't know, friends. I think the pre-debut hype agenda just died this week.
In summary, I better not see people trying to discredit the unprecedented and historic success of NewJeans' surprise debut EVER again.
MUSIC MATTERS, PEOPLE