Not pushing NJ on VMAs, has Hybe / BPD ceo stopped supporting NJ? Why?

  • What is happening between Hybe and Ador?


    It feels like Hybe ceo bpd is not supporting/ pushing NJ. Why?


    If he could get TXT and SVT to be at last considered for nomination, did he just do nothing for NJs? Obviously in this globale cicle he has far more connections than MHJ who has connections more in korea/ maybe asia.


    He is jaleous of MHJ? Because NJ is more succesful than LSF and seems on the way to become really big like BP or BTS? Does he feel offended or even humiliated by MHJs brain, vision and impact?


    Also the fact that he put JK against NJ is shady too. Is he putting JG against NJ to prove her that HE is the one who made BTS. HE is the genius.

    In the end he ends up depriving NJ of the ressources Hybe could have given to them.


    NJ not being nominated despite being the biggest kpop act in korea and one of the biggest worldwide could have made sense if only ADOR was backing them, but not if Hybe is behind them as well. It doesn’t make no sense at all.


    But the thing is again if my THEORY is real, Hybe/BPD are not supporting NJ anymore. At last not actively.


    What do you think? :pepewhat:

  • bluebird1984

    Changed the title of the thread from “Putting JG against rookie NJ, not pushing NJ on VMAs, has Hybe / BPD stopped to support NJ? Why?” to “Not pushing NJ on VMAs, has Hybe / BPD ceo stopped supporting NJ? Why?”.
  • What about V working with MHJ? :eyes: how does that fit in?

    Mmm... i think V vas just very drown to MHJ. Clearly his artistic vision aligns with her more than with BH. There is no more correlation i think between hybe and ador possible 'beef'. If anything that's just shows how talented and intelligent MHJ is. Maybe it also participated a bit in BPDs insecurity who knows :wellr: .


    Maybe he felt overwhelemed by her agressive and extremely intelligent marketing, production and promotion she does with NJ. He wants to prove that HE is the real genius mastermind. ;judgingpepe:

  • Who knows what the VMAs are thinking.


    Newjeans? How about Jimin who got number 1 on the hot100 and maintain in the chart more than one week? Or Suga with his sold out US tours and good charting? Jungkook may not be eligible so i give that a pass. Like which group charted better than Jimin? lol

    i guess there is a limited amount of option a compagny can get. Apart of the overally exceptional results Hybe wouldn’t be able to get all their ajor acts there :wellr:

    But not pushing/promoting a very well DESERVING 1 year old ROOKIE thats very fishy man. Very fishy :pepe-magnify:




    Ps: rookies are debutant that still need a lot of promo/exposure, they are an investement and they also are the future... on the other hand BTS is almost a 10 years old group (?) which is already extremely known and won countless awards so...


    but regardless NJ impact was so strong, not being there even in the place of anyone really except BP and 50 50 is a JOKE.

  • I don't think HYBE is withdrawing support from NJ at all. I also think it's crazy NJ and (BTS solos) weren't nominated. However from another POV, you can't have the majority of the nominees all from one label, right? The reality is SVT and TXT were Push artists aka had an official partnership with MTV in 2022-2023. That kind of deal values into who gets nominated partially. No one knows exactly why it landed where it did but I don't think the label is deprioritizing NJ by any means.

  • not quite sure what is happening with them. They arent being pushed at home awards shows either. When they debuted they were winning every show (sometimes two and three times). Now they are barely winning at all.

  • Also the fact that he put JG against NJ is shady too. Is he putting JG against NJ to prove her that HE is the one who made BTS. HE is the genius.

    In the end he ends up depriving NJ of the ressources Hybe could have given to them.

    Please stop with this stupid narrative. It doesn't even make sense. Literally everyone knows how packed BTS members schedule is. Heck, they are literally going up against Olivia and Taylor's hyped releases in the coming few months and still they won't be changing their schedules. Your faves are certainly not as relevant as them. BTS clearly don't and have never cared about who is releasing when. Because like I have told you before they have everything planned for this whole period.

  • VMAs is an American show. There are only 2 Kpop groups that Americans know.


    Why push unknown groups to an American awards show when they'll get zero reaction from an American audience?

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    *Disclaimer I don't read responses to my posts unless I've replied to you before. If that offends you BLOCK ME. It's not my job to police your feelings.

  • Because only SM pays for VME nominations and that's why Girls where nominated

  • not quite sure what is happening with them. They arent being pushed at home awards shows either. When they debuted they were winning every show (sometimes two and three times). Now they are barely winning at all.

    Mostly veteran global soloist super star JK blocking them :pepe-shrug:

    amazing hybe planning skills :pepefacepalm: JG HAD to comback the same month as rookie NJ when they are trying to take over the world :eyeroll-pepe:

    As an isolated event, it could pass you know, but with the shady Hybe behaviour towards NJ mmmmm :pepe-narrow-eyes:

  • When Taehyung had his album produced by MHJ, the boundary was crossed

  • the most strategic, deserving and public friendly group hybe could have supported in VMA is actually NJ :eyes:

    Which public?


    You know "public friendly" is Kpop fan lingo for doing well on local charts in Korea.

    This isn't a thing in the US.

    YG Family

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    *Disclaimer I don't read responses to my posts unless I've replied to you before. If that offends you BLOCK ME. It's not my job to police your feelings.

  • You can say that but most American fans are either Teen girls or Mid aged women who adore BTS and BP so other groups dont get as much exposure or play time. Its just the way it is.

    NJ billboard and spotify results shows that they could actually go and maybe even surpass bts and more specifically bp in the future (at last general public wise) but WITH the right promo.


    As rookies with the results they already show THEY should be heavily pushed by Hybe more than any other act they have.

  • Which public?


    You know "public friendly" is Kpop fan lingo for doing well on local charts in Korea.

    This isn't a thing in the US.

    They had the best selling album on the Billboard 200 last week, beating out the soundtrack to Barbie, the biggest movie of the summer.


    They have 3 songs on the Billboard Hot 100 currently. They've had 5 songs make it on the chart in the same calendar year, becoming only the fourth girl group (not just K-Pop) in history to do so.


    They just performed at Lollapalooza and over 70,000 people filed in to watch their set, treating them like the headline act of the day.


    Pretty sure those are all things in the US. Disputing the popularity of NewJeans in the US is so 2022, friend.

  • NJ billboard and spotify results shows that they could actually go and maybe even surpass bts

    If you really think that NewJeans can surpass BTS then they should not require "connections" and "resources" that you are asking for all through this thread.


    BTS started attending, performing and getting nominated in the US and then other global award shows all on their own. They didn't need any connections for that. Actually all the connections that you want HYBE and Bang PD to use for your faves were made because of BTS.


    NewJeans have already gotten much bigger push in the US than BTS have ever gone for. Are we really going to act like NewJeans song has been and still is ahead of Jungkook's 'Seven' in all the biggest playlists? When the latter song is possibly the biggest song released by any male artist in the world this year. Definitely much bigger than any kpop release this year (maybe you can argue with 'Cupid' but we will see)....

  • If you really think that NewJeans can surpass BTS then they should not require "connections" and "resources" that you are asking for all through this thread.


    BTS started attending, performing and getting nominated in the US and then other global award shows all on their own. They didn't need any connections for that. Actually all the connections that you want HYBE and Bang PD to use for your faves were made because of BTS.


    NewJeans have already gotten much bigger push in the US than BTS have ever gone for. Are we really going to act like NewJeans song has been and still is ahead of Jungkook's 'Seven' in all the biggest playlists? When the latter song is possibly the biggest song released by any male artist in the world this year. Definitely much bigger than any kpop release this year (maybe you can argue with 'Cupid' but we will see)....

    Yea, I read "surpass BTS" and I was like, excuse me?!


    When BTS was bursting through the scene, they didn't have the privilege and influence Hybe does now. The privilege and influence Hybe has now is directly thanks to BTS. Yet all this whine is because someone thinks Hybe refuses to use that hard won recognition BTS brought them to surpass them.


    TF?

  • NJ billboard and spotify results shows that they could actually go and maybe even surpass bts and more specifically bp in the future (at last general public wise) but WITH the right promo.


    As rookies with the results they already show THEY should be heavily pushed by Hybe more than any other act they have.

    Gg stans...sigh. I am waiting for that Hybe UMG gg to be launched so some of you tokkis get to know your place.

  • Who is JG?

    Jungkook, probably. You know, this BTS member whose release schedule overlaps with his own group members like Taehyung or international artists like Taylor but who should not have released Seven the same month as NewJeans when BTS members are following a tight schedule right now to be able to have their OTP7 comeback in 2025.


  • Not anything against them. They are doing really well for a Kpop act. They aren't popular in the US though.

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    *Disclaimer I don't read responses to my posts unless I've replied to you before. If that offends you BLOCK ME. It's not my job to police your feelings.

  • NJ billboard and spotify results shows that they could actually go and maybe even surpass bts and more specifically bp in the future (at last general public wise) but WITH the right promo.


    As rookies with the results they already show THEY should be heavily pushed by Hybe more than any other act they have.

    Please don't set up Newjeans like this.


    Learn basic kpop history, will you?

    >>> 2022.06.10 <<<IMG-4283.jpg

  • If you really think that NewJeans can surpass BTS then they should not require "connections" and "resources" that you are asking for all through this thread.


    BTS started attending, performing and getting nominated in the US and then other global award shows all on their own. They didn't need any connections for that. Actually all the connections that you want HYBE and Bang PD to use for your faves were made because of BTS.


    NewJeans have already gotten much bigger push in the US than BTS have ever gone for. Are we really going to act like NewJeans song has been and still is ahead of Jungkook's 'Seven' in all the biggest playlists? When the latter song is possibly the biggest song released by any male artist in the world this year. Definitely much bigger than any kpop release this year (maybe you can argue with 'Cupid' but we will see)....


    I said with the RIGHT PROMO and with the GP. I don’t think any group can have a fanbase like BTS honestly. But who knows?


    But it's a new generation, kpop is not as odd as it was in the 10s, BTS and 50 50 more recently did pave some ways in thr us market. And just simply because I think ggs are overall even in the west more likely to go viral with the gp than bgs. With NJs music, i could see them get there.


    It doesn’t take any achievements away from BTS in contrary it’s a testament of their impact and legacy because them going viral did allow bpd to develop more connections in the us industry and conncetions are everything. I never said otherwise so i don't see the point of the argument :eyes:. Yes i repeat BTS helped BPd to build conncetions, happy?


    BTS could make a name for themselves primarly because of their Huge fanbase. What's happened to them was a mysterious kinda miracle. You can’t except something like that to happend out of a blue moon.

    Generally speaking most artist very talented great music and eveything would stay nugus without the right promo and compagny backing them.


    And like any properly functing compagny Hybe also need to focus on the future and build more brands. And their newest most popular one with huge potential is NJ. That’s it. They just need to promot it and push it properly. Period.


    Ps: also the NJ push and playlists is all thanks to ador. Not their fault if they're promoting their acts properly. Now Hybe need to follow and step up.

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