Grammys continue to face criticism over their treatment of BTS. Will this result in any change?
-
-
They balantly used them for veiws, They kept repeating "BTS is next" to make people wait and were trying to promote the other artist's USING bts and army. They also kept on using the hype BTS had, the keyword BTS, they had MORE hype than ANY other artist performing that night, yet what did they do? they snubbed them in the most obvious way possible, not to mention the entire panel was filled with big bellyed racist old af men. but will it change? no I don't think so, scammy's have been doing this for a while now, use them for clout then snub them, the only artist that has a chance is if you're taylor or white. F scammy's.
-
I have other guess the reason why Granny treated BTS awfully, it's not only about race but also more about MONEY.
Please correct me if I'm wrong, most BTS's money gained goes to BH in Korea, only small part goes to US music industry. This kind of situation may make the people in granny who mostly coming from US music industry are not happy and reluctant to give proper position (award) to BTS as and artist in their own home market.
Maybe situation will change to the better for the artist coming from US-BH company in future, of course if it produces artists as good as BTS.
They have a US distributor and label, which make BANK everytime BTS releases anything. So it's not like the US industry is unaffected.
The fact is, Grammys don't like boy bands. Doesn't matter what music they produce, how quality their performances are, etc. Grammys just doesn't like boy bands. Backstreet, Nsync, One Direction, those never won either. No Grammys for any of them, despite being some of the most historic acts in music and breaking all kinds of records. If BTS had won, it would have been historic on a number of levels.
-
I have other guess the reason why Granny treated BTS awfully, it's not only about race but also more about MONEY.
Please correct me if I'm wrong, most BTS's money gained goes to BH in Korea, only small part goes to US music industry. This kind of situation may make the people in granny who mostly coming from US music industry are not happy and reluctant to give proper position (award) to BTS as and artist in their own home market.
Maybe situation will change to the better for the artist coming from US-BH company in future, of course if it produces artists as good as BTS.
This doesn't make any sense. Every year the Grammys award trophies to dozens of artists who don't bring in a lot of money for the US music industry. Many international artists won this year lol.
It's time to accept the fact that BTS lost because of one very specific reason: They were up against Lady Gaga and Ariana Grande in a category that focuses on VOCAL PERFORMANCE. Gaga and Ariana are well-respected vocal powerhouses and that category was theirs to lose. There is no hidden agenda. There is no nefarious plot to take down BTS. That is insane and delusional.
Does racism play a part in entertainment industry? OF COURSE, but racism is not why BTS lost. They would've also lost to Beyonce had she been the one nominated.
This idea that the Grammys "used BTS" for clout. The Grammys don't need clout. Do you guys know what clout even is? The Grammys are the biggest award in the music industry, they are the pinnacle of prestige to every musician around the world. They don't need clout.
What they do need, and what they wanted, are ratings. They used BTS for ratings, but they also use western artists all the time. They used Lady Gaga in 2019 (or 2020, I can't remember) when 'Shallow' was nominated. They've used Beyonce for ratings. They've used Adele for ratings. BTS wasn't singled out in a nasty way. That's what they do.
Just stop trying to justify why they lost and trying to make their loss into something it's not. They lost because they didn't deserve to win against Lady Gaga and Ariana Grande. Simple.
-
They balantly used them for veiws, They kept repeating "BTS is next" to make people wait and were trying to promote the other artist's USING bts and army. They also kept on using the hype BTS had, the keyword BTS, they had MORE hype than ANY other artist performing that night, yet what did they do? they snubbed them in the most obvious way possible, not to mention the entire panel was filled with big bellyed racist old af men. but will it change? no I don't think so, scammy's have been doing this for a while now, use them for clout then snub them, the only artist that has a chance is if you're taylor or white. F scammy's.
This is just insane. They do that to EVERY big-name artist. They kept saying Taylor Swift was performing. Why aren't you upset about that? They didn't use BTS to promote other artists?? What??
The voting committee is comprised of over 12,000 people. All of them are "big bellyed racist af old men"? Beyonce is a voter. Rihanna is a voter. Bruno Mars is a voter. Lady Gaga is a voter. The Grammys are not decided by "old, white men" in a boardroom, they're decided by people in the music industry who make music. They are quite literally decided by peers. "Voting Membership is for performers, songwriters, producers, engineers, instrumentalists, and other creators currently working in the recording industry." BTS' peers didn't think they deserved the award.
Saying you only have a chance if you're white is completely discounting the dozens of black and brown people who won Sunday night. Beyonce became the most awarded artist in Grammys history. Why are you ignoring her and downplaying her achievement? That is very racist of you. HER, Beyonce, and Meghan the Stallion all made history that night with their wins. The Grammys aren't racist just because one boyband lost to two Grammy Award-winning vocal powerhouses. Get over yourselves.
-
This is just insane. They do that to EVERY big-name artist. They kept saying Taylor Swift was performing. Why aren't you upset about that? They didn't use BTS to promote other artists?? What??
The voting committee is comprised of over 12,000 people. All of them are "big bellyed racist af old men"? Beyonce is a voter. Rihanna is a voter. Bruno Mars is a voter. Lady Gaga is a voter. The Grammys are not decided by "old, white men" in a boardroom, they're decided by people in the music industry who make music. They are quite literally decided by peers. "Voting Membership is for performers, songwriters, producers, engineers, instrumentalists, and other creators currently working in the recording industry." BTS' peers didn't think they deserved the award.
Saying you only have a chance if you're white is completely discounting the dozens of black and brown people who won Sunday night. Beyonce became the most awarded artist in Grammys history. Why are you ignoring her and downplaying her achievement? That is very racist of you. HER, Beyonce, and Meghan the Stallion all made history that night with their wins. The Grammys aren't racist just because one boyband lost to two Grammy Award-winning vocal powerhouses. Get over yourselves.
This dumb logic. Then I guess it was beyonce Rihanna and gaga that snubbed the weeknd and not some snotty old man!
And you clearly didn’t watch the show cos it was only BTS name that was baited from pre show to main show from 3 hours till end.
-
do you know how many artist have been snubbed or didnt win that should have won or been nominated in all the years the Grammys has been around, alot. This is nothing new, alot of artist have complained about the Grammys for decades, bts isnt the exception here. Will they change, nope, they certainly wont for kpop.
-
Display More
This doesn't make any sense. Every year the Grammys award trophies to dozens of artists who don't bring in a lot of money for the US music industry. Many international artists won this year lol.
It's time to accept the fact that BTS lost because of one very specific reason: They were up against Lady Gaga and Ariana Grande in a category that focuses on VOCAL PERFORMANCE. Gaga and Ariana are well-respected vocal powerhouses and that category was theirs to lose. There is no hidden agenda. There is no nefarious plot to take down BTS. That is insane and delusional.
Does racism play a part in entertainment industry? OF COURSE, but racism is not why BTS lost. They would've also lost to Beyonce had she been the one nominated.
This idea that the Grammys "used BTS" for clout. The Grammys don't need clout. Do you guys know what clout even is? The Grammys are the biggest award in the music industry, they are the pinnacle of prestige to every musician around the world. They don't need clout.
What they do need, and what they wanted, are ratings. They used BTS for ratings, but they also use western artists all the time. They used Lady Gaga in 2019 (or 2020, I can't remember) when 'Shallow' was nominated. They've used Beyonce for ratings. They've used Adele for ratings. BTS wasn't singled out in a nasty way. That's what they do.
Just stop trying to justify why they lost and trying to make their loss into something it's not. They lost because they didn't deserve to win against Lady Gaga and Ariana Grande. Simple.
It was a performance category, not a vocal one. That point's out the window.
And when the grammys viewership keeps falling every year, they do need an incentive for people to watch. Otherwise how will they pay the advertisement companies?
-
If you noticed, almost all media outlets are focused on BTS. They only spoke between the lines The Weeknd and the injustices made to him. I haven't seen a news site using him as the main headline. What is the reason? Because BTS means clicks. Where are those deep sensibilities when it comes to Weeknd? Thanks to BTS, the Grammy not only got away with much lower ratings, made money by getting a ton of ads, and indirectly kept the Weeknd off the headlines. I don't think anything will change when the Grammy is the winner here.
-
No, it won't. They will keep doing the same thing.
-
-
This is just insane. They do that to EVERY big-name artist. They kept saying Taylor Swift was performing. Why aren't you upset about that? They didn't use BTS to promote other artists?? What??
The voting committee is comprised of over 12,000 people. All of them are "big bellyed racist af old men"? Beyonce is a voter. Rihanna is a voter. Bruno Mars is a voter. Lady Gaga is a voter. The Grammys are not decided by "old, white men" in a boardroom, they're decided by people in the music industry who make music. They are quite literally decided by peers. "Voting Membership is for performers, songwriters, producers, engineers, instrumentalists, and other creators currently working in the recording industry." BTS' peers didn't think they deserved the award.
Saying you only have a chance if you're white is completely discounting the dozens of black and brown people who won Sunday night. Beyonce became the most awarded artist in Grammys history. Why are you ignoring her and downplaying her achievement? That is very racist of you. HER, Beyonce, and Meghan the Stallion all made history that night with their wins. The Grammys aren't racist just because one boyband lost to two Grammy Award-winning vocal powerhouses. Get over yourselves.
taylor swift and bts don't have the same status in the us. taylor swift is a household name, she's been active for years; bts has just had their first hit single in the us and isn't at the point where taylor is. and yet, bts was left for last. why? cbs and ra know that anything bts related gives you clout, clicks, and views and they did their best to get them. they semi-succeeded. more people (read: armys) watched the pre-show than the actual show.
the thing that pissed me off. cbs and ra knew bts didn't win but kept sending them hints like they did. they even let them wake up at 2am korean time just to experience their dreams being shattered in real time. ariana, gaga, and kanye didn't show up, they could have skipped it too. let's give them hope and then take it. ra must really hate them.
drake, eminem, kanye, frank ocean, the weeknd, and zayn have spoken against the grammys; even their ex-ceo accused ra of being corrupt and sexist. congrats to your faves but you already forgot what happened to the weeknd; he must have pissed off someone really important, he couldn't even get a single nomination.
the grammys should be boycotted, and when i say boycotted i mean to stop giving them attention.
-
-
-
nope, don't think. Grammy is boring anyways. First time I watched because of BTS
I forgot just how much of a snooze fest the Grammys are. I remember the millions of commercials more clearly that the performances or winners. This is why the AMA, Billboard, and even MTV were more popular. The artists have way more fun and are allowed more creativity in those awards shows. Is it really surprising that old white men don't know how to have fun. They are more likely to yell at you to get off their lawn.
-
-
Display MoreExternal Content twitter.comContent embedded from external sources will not be displayed without your consent.Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.External Content twitter.comContent embedded from external sources will not be displayed without your consent.Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.
Discuss
BTS' Grammy Treatment Draws Attention To Award Show Legitimacy
By Sasha Margulies, iHeart MediaMar 16, 2021
The 63rd Annual Grammy Awards aired last night on CBS to a reported 7.88 million viewers, featuring a star-studded lineup of performances and award recipients from Beyoncé to Megan Thee Stallion to Taylor Swift. Among the impressive cast of names is none brighter than BTS, the superstar septet heralding from South Korea, whose performance of their chart-topping single "Dynamite" and first-ever Grammy award nomination were undoubtedly some of the most highly anticipated moments for the ceremony. However, fans of the Seoul titans were met with disappointment from the treatment shown to BTS from the prestigious award ceremony.
For those not in the know, BTS, or Bangtan Sonyeondan, are a seven-member band stemming from the K-Pop industry and currently setting the music world on fire. From a monstrously beefy list of musical achievements and broken records over a span of 7 years as a group, just a taste of their most recent accomplishments include their all English-single,“Dynamite,” topping the U.S. charts, becoming the first band in history to have their latest album Be debut at No. 1 on the Billboard charts in the same week as their single "Life Goes On," and in October selling nearly a million tickets to a two-night live streamed concert event. They have been credited by ARMYs (official fandom name of BTS) and non-ARMYs alike as trailblazers in their field, establishing themselves as worldwide sensations thanks to powerful self-produced hits tackling themes from mental health advocacy to youth empowerment, combined with flashy choreography, cultural awareness and activism via partnered philanthropy efforts and, despite their almost otherworldly fame and success, demonstrating world class humility by communicating their love and appreciation for fans on an impressively consistent level on various social media platforms.
With just about every checkbox clicked off for the Korean megastars, an award from music's penultimate ceremony only seemed like the next logical step on their career ladder - the odds seeing themselves increasingly in BTS' favor when they were announced as nominees for the Best Pop Duo/Group Performance category in November. Even alongside powerhouse competition like Justin Bieber, Ariana Grande and Lady Gaga, there was an undeniable buzz going for the first-time Grammy noms following the undeniable domestic and international success of "Dynamite" for serious winning contention. This was only encouraged by the Recording Academy and broadcast partner CBS, who notably used BTS' likeness for constant marketing and promotional materials leading up to the show to keep the interest of ARMYs and their intensely vehement digital media presence - common practice as of late noted by fans from brands and organizations who use the group's name for explosive social media numbers. With so much hype building up, it seemed the pop giants were shoe-ins to make history as the first ever K-Pop based group to be nominated, and potentially win, a Grammy music category.
That was until it was announced earlier this week that the Best Pop Duo/Group Performance Category, an award traditionally aired on the main show broadcast, would be moved to the Grammy Pre-Show ceremony. Fans called out the last-minute switch from prime time exposure to a live stream, considering the award was so massively anticipated. This included outrage for other popular categories like R&B and Rap moved as well without explanation - adding to the growing narrative of the Grammys mistreating POC artists. On top of the sudden programming shift, it was announced that "Rain On Me," the pop dance track by Lady Gaga and Ariana Grande, ultimately took home the award. ARMYs were devastated, considering BTS' single statistically outperformed the other nominated contenders in the category. It seemed the final straw for fans was when it came time for BTS' main stage pre-recorded Grammy performance, only to find that BTS were slated for the end of the three and a half hour broadcast after hours of the Recording Academy teasing the group "coming up soon" throughout the show as a move to secure viewership. This prompted immediate outrage on social media directed at the show, with fans and music critics trending #Scammys worldwide within minutes to voice their displeasure.
This is notably not the first time BTS or other musicians have experienced this kind of treatment from the Recording Academy - artists like The Weeknd and Zayn Malik have even voiced their frustrations over the Grammys using celebrities for ceremony attention but refusing to award them for their musical achievements, and boycotted the show altogether. There is a growing trend of these conversations coming up more often than ever for award ceremony validity within the entertainment industry - even the 2021 Oscar nominations had some raised eyebrows at some obvious snubs towards black and POC performers.
While this in no way hinders BTS' established success and legitimacy as critically acclaimed artists, it does ultimately call into question the relevancy of the Grammys as a pinnacle achievement for musicians. Should artists continue to submit their bodies of work for Grammy awards when it seems time and time again the traditionalist method of voting within the RCA only favors the most recognizable names within the industry? With acts like BTS establishing historic legacies outside of the Recording Academy, there could be a future shift of consumers passing on award shows altogether if the narrative continues that these organizations do not value all avenues of artistry, and refuse to give credit where credit is due. As more and more cultural awareness spreads via the online forums everyday, artist recognition will only continue to be a forefront issue for these organized ceremonies, and artists, critics and viewers alike will be making the ultimate decision whether or not entertainers even need these events for relevancy, or if it's actually the other way around.
WoW and GREAT!
Participate now!
Don’t have an account yet? Register yourself now and be a part of our community!
