Why does Youtube suddenly don’t matter compared to Spotify?

  • Blinks and Armys were fighting for first day Youtube records just over a year ago, everyone celebrate when Aespa breaks debut 24 hour Youtube record but now no one cares anymore. Youtube is free and more people can access Youtube. Getting a billion views on Youtube is as hard as a billion streams on Spotify. Youtube ads seem way more transparent than Spotify playlisting. So why does Youtube suddenly become irrelevant compared to Spotify?

  • Part of the reason is that there's been a push to shift to paid platforms because artists earn more from premium streaming and, in the case of the US, Spotify has much more influence in the industry. In other countries, ONLY paid streams count for charting. I'm in the US so I do pay for youtube premium to ensure that my youtube views will count for more but most of my music listening is via Apple Music because it's a paid account.

  • Blinks and Armys were fighting for first day Youtube records just over a year ago, everyone celebrate when Aespa breaks debut 24 hour Youtube record but now no one cares anymore. Youtube is free and more people can access Youtube. Getting a billion views on Youtube is as hard as a billion streams on Spotify. Youtube ads seem way more transparent than Spotify playlisting. So why does Youtube suddenly become irrelevant compared to Spotify?

    what nobody said that ?????????

    nobody cares about 24h views because so many groups inflated views by using ads.

    Also because they are so dominated by the two biggest K-pop groups BTS and BP, so people know who has the most records already.


    but they care about youtube music charting, youtube music is the 2nd biggest music platform in SK right now.

  • what nobody said that ?????????

    nobody cares about 24h views because so many groups inflated views by using ads.

    Also because they are so dominated by the two biggest K-pop groups BTS and BP, so people know who has the most records already.


    but they care about youtube music charting, youtube music is the 2nd biggest music platform in SK right now.

    For example, Aespa Girls MV has 122 million views, while Newjeans OMG MV only has 21 million views, yet no one says Newjeans is flopping since they do better on Spotify than Aespa. It just seems Youtube numbers don’t matter compared to Spotify

  • For example, Aespa Girls MV has 122 million views, while Newjeans OMG MV only has 21 million views, yet no one says Newjeans is flopping since they do better on Spotify than Aespa. It just seems Youtube numbers don’t matter compared to Spotify

    because you are using the wrong metrics.

    Example: StayC TB MV has nearly twice NJ mv views,

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    but they don't out-chart NJ in the youtube music chart.

    YouTube Music Charts
    Top Songs, Artists, Videos on YouTube.
    charts.youtube.com

    why do think NJ topping the youtube music chart for 3 months if they are low on views?

    their audio stream and perf stream matter.

    As I said above, views matter if it is counted on the youtube music chart.

    And I'm having doubt BTS and BP can pull their peak views number if they release a song now compare to the pandemic period since youtube is changing so much to prevent mass-streaming.

  • The reason why NewJeans got so low views, because half of the music video is not even music. If MV take over 6 min and only 3 min of it is music, nobody wanna listen to it daily. That's why majority of people prefer audio version of it.

  • Spotify streams are legit and filtered


    On YouTube fans can mass stream and companies can buy ads


    On Spotify is normal to debut with smaller streams and have a steady increase with time. It shows on Spotify the streams are actual people listening


    On YouTube groups starts with 30 million in one day and then drop to sub 2 million virwa one week later, meaning it's all ads and mass streaming

  • Truth is YT was never relevant


    Not even gaon counted that


    The Only official chart to count YT is Hot 100 and they have a much lighter weight compared to paid streams


    Kpop fans started to brag about it because kpop fans love to brag about everything. Everything in kpop is such a big dick contest to prove who is bigger/better/more successful


    Now people have an actual reflection of streaming, they are dropping that useless metric

  • Companies use ads which makes the views completely impossible to use as a measure of success.


    Fandoms have always manipulated the youtube views with fandom streaming which is cool for records and whatever but again, this makes the views not to show the real success of the songs.


    Also how so many people don't always listen to the MVs and how they check the performances in music shows or other kind of videos make the MV views confusing. NJs example here is obvious with their views splitted between the MVs, the performance versions and the audios, + they don't use ads, so they have the best performance in youtube of the new gen without any doubt but there're people thinking they do bad on youtube because with these things it's way harder to analyze.


    Spotify is more organic, people complain about the playlists and that stuff but the song still needs to be played fr to count and in general it shows way better the real international popularity of a song.

  • It requires a solid dedicated and jobless fanbase to set records on YouTube. Most of the 4th gen groups don't have that fanbase.

    Edited once, last by elliejr ().

  • Ads and mass streaming took the relevance of YouTube views


    Spotify will have the same problem now with more companies paying for discovery mode and autoplay

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  • spotify is starting to go the youtube direction tho . Spotify has playlisting and (mass streaming can be done in both youtube and spotify ) and lately Spotify can be as inflated with autoplay kind of works like ads and youtube has freezing issues so 24 hours records are harder now and there are sites that can identify the amount of ads used

  • I will never understand fans who obsessed over how other groups might "overtake their faves" and continue to drag other groups for it, even if it's ads or playlisting or whatever


    Like if a group has more views than your faves because of ads or playlisting, then they have more views than you point blank why like WHY ARE YOU SO PRESSED ABOUT IT?


    Your faves' achievements are their achievements, other groups' achievements with ads or playlisting, is still other groups' achievements why ARE YOU SO PRESSED ABOUT IT LIKE IT HAS NOTHING TO DO WITH YOU LOLLLLLLLLL


    So what if the views or streams are inflated? LET IT INFLATE BITCH ALL THESE ARE PROMOTIONS FOR THOSE GROUPS WHY ARE YOU HATING ON COMPANIES DOING ACTUAL PROMOTION FOR THEIR GROUPS?

  • it's always the massive insecurity that stinks from a mile away lol kpop stans treat idols' success like a zero sum game, as if one group gaining means another has to be losing and they make it their life mission to prove that their faves are the ones winning and all those other groups are just loser frauds in comparison :pepe-cringe: the joblessness jumped out



    anyway #no_erwin_no_life :drinktears:

  • On YouTube groups starts with 30 million in one day and then drop to sub 2 million virwa one week later, meaning it's all ads and mass streaming

    This is really hard to understand. Why is the views/streams between Youtube/Spotify so different for first day. Some 4th gen groups can get 20M views on Youtube first day, but can’t crack 3M streams first day on Spotify. Even BTS/Blackpink can get 60M views on Youtube first day but their Spotify debut is always below 20M. I mean Youtube also filters views, and on Spotify you only need to listen to 30 seconds of the song to count as 1 stream. So mass streaming on Spotify is possible, but the numbers is still so behind on Spotify compared to Youtube.

  • the company using ads to inflate views is not the problem. I love that as well since the company doing its job properly.

    The issue is that those successes stan used that drag other groups is not ok.

  • it's always the massive insecurity that stinks from a mile away lol kpop stans treat idols' success like a zero sum game, as if one group gaining means another has to be losing and they make it their life mission to prove that their faves are the ones winning and all those other groups are just loser frauds in comparison :pepe-cringe: the joblessness jumped out



    anyway #no_erwin_no_life :drinktears:

    SHINZO SASAGEYO


    :emotionalpepe::emotionalpepe:

  • spotify is starting to go the youtube direction tho . Spotify has playlisting and (mass streaming can be done in both youtube and spotify ) and lately Spotify can be as inflated with autoplay kind of works like ads and youtube has freezing issues so 24 hours records are harder now and there are sites that can identify the amount of ads used

    The freezing issue just makes the youtube views even less relevant, you can't take seriously a ''chart'' that has to do that. The autoplay is smth new we'll see how it goes but I agree, I don't like it so far and I don't think it's the direction it should go. Also...

    This is really hard to understand. Why is the views/streams between Youtube/Spotify so different for first day. Some 4th gen groups can get 20M views on Youtube first day, but can’t crack 3M streams first day on Spotify. Even BTS/Blackpink can get 60M views on Youtube first day but their Spotify debut is always below 20M. I mean Youtube also filters views, and on Spotify you only need to listen to 30 seconds of the song to count as 1 stream. So mass streaming on Spotify is possible, but the numbers is still so behind on Spotify compared to Youtube.

    ...Spotify filters the streams, so no fandom streaming is not possible there or at least not in the same way, I'm not sure what's exactly the system, maybe like the Melon daily chart with daily ULs so one account just can add 1 stream daily (or maybe not 1 but it has some limit). it's not the same filter Youtube has, that's so messy. That's why the Spotify charting is so different to Youtube, if it was possible the first day of any big kpop artist we would see them getting crazy numbers but that doesn't happen and their streams are accurate with the real success of the songs.

    Edited once, last by uwuwu-98 ().

  • This is really hard to understand. Why is the views/streams between Youtube/Spotify so different for first day. Some 4th gen groups can get 20M views on Youtube first day, but can’t crack 3M streams first day on Spotify. Even BTS/Blackpink can get 60M views on Youtube first day but their Spotify debut is always below 20M. I mean Youtube also filters views, and on Spotify you only need to listen to 30 seconds of the song to count as 1 stream. So mass streaming on Spotify is possible, but the numbers is still so behind on Spotify compared to Youtube.

    Because Spotify do not count zombie streaming farming. You are wrong about YouTube not counting zombie streaming


    On YouTube you can open 100 pages on 100 different devices and every stream will count until the system freeze.


    Spotify streams are curated for a few hours after the counting period ends, which allows they to discount the mass streaming

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