It's bullying SM Entertainment hours everyone
SM has been obsessed with bringing kpop to the west for what feels like forever yet they keep falling behind compared to other massive labels. Why?
Honestly, the simple answer for me is they fail to realize what non kpop fans, aka the general public, want. Or every time they are close to figuring out what they want, they ignore it. Red Velvet had the insane potential to break out in the west yet every time they gained momentum, like with Bad Boy and Psycho, SM would fail to capitalize on it. NewJeans music being compared to Red Velvet's discography is just more proof of this. I feel like if SM debuted a group whose discography was like the music from Red Velvet's velvet side and songs like 4 walls, View, and Why, they could have a massive group in the west. And all these songs are SM songs so it wouldn't feel like they were abandoning their classic SM sound.
SM stans what's your opinion on this