and hybe and their own decisions are to blame for it.
Who told hybe that it was good decision to completely ignore USA while doing promotions or for jk to perform at fifa.
They are at a point in their career where everyone knows them. People who were interested in them are already their fans or exfans.
Maybe fifa's exposure would be a better idea for some other unknown group like txt or skz but for bts it will only result in losing their hard earned fanbase, because they will feel betrayed by them.