They act like retired old ladies.
The whole 2017 comeback was just one big anniversary for their 10 years. They need to stop living in the past.
And look forward. There's a reason why this song done well.
Because the cocnept was new and it didn't seem like they're living in the past.
This new comeback would have done well if they promoted.
There is no need to promote nostalgia everyone is already nostalgic about them. When you make it like that it turns away casual fans.
Stop mentioning anniversaries, all it does is remind everyone how old you are. If it was me I wouldn't even bring up anniversaries. Just let fans trend it
The whole Mr taxi and itnw teaser was the worst idea.
Also nostalgia doesn't work as well without Jessica anyway. So might as well move forward. Then you could both keep your fandom and get new fans.