Sm is marketing kpop cringy in the west

    Most of the time and in the west


    Because the concepts of sm groups who are being pushed in the west seems childish and imature and that might be a reason why the general public in the west can't take kpop serious. And honestly this is pitty for groups who try to break through with "mature" concepts and who specializes in making the right song for the western community


    E.g. probably 50% of kpop fans are really familair with nct concept. Yet sm pushed them in the west with the wrong songs like how can someone promote sticker on late night shows? Or superhuman like c'mon now


    Orr superms avengers concept with jopping with cringe lyrics only for them to coming back to korea. Even kpop fans cringed at this even sm stans


    Orr aespas ai concept. Like ngl it sounds all fun and cool but only among kpoppies. Majority of people in westeen countries just find it weird and ngl this was me at first. Western community is here only for the music and aesoa lacks in that like how can someone promote LTS on shows


    That is why i believe all these stuff put a childish and cringe light on kpop in the west. Obv other groups contribute to that as well but as a company who has connection and succesfull groups like suju, snsd, tvxq who had a GREAT reputation even internationally i just find it sad how sm tries to get a position in western market

  • Wizard-of-ozz

    Changed the title of the thread from “Sm is putting a cringe light on kpop” to “Sm is marketing kpop cringy in the west”.
    Quote from KpopJop

    Sounds like LSM is a giant nerd (and a software engineer IIRC) so seeing him do all these concepts is so entertaining like lol this is just what happens when you give a computer geek a massive budget and dozens of beautiful people to control

    I just read an article on how 2nd and 3rd gen sm groups are being absorbed into aespas kwangya concept. And then i thought not even kpoppies are pleased by that and then i thought the western community just find all these weird concepts just irritating and cringe

    I live in the west. I like NCT. I really don't give two shits if you or anyone else does. You're just one less pressed weirdo I need to fight for concert tickets.


    :nct3:

    Quote from Wizard-of-ozz

    I just read an article on how 2nd and 3rd gen sm groups are being absorbed into aespas kwangya concept. And then i thought not even kpoppies are pleased by that and then i thought the western community just find all these weird concepts just irritating and cringe

    to be fair, innovation will always be needed in this industry so I'm glad SM are willing to do things like this and the industry benefits rather than loses out from their experiments. It's just not America's thing at all - but maybe in 10 years?

    when will you guys learn that the west thinks kpop in general is cringe and it's not even because of kpop itself but because of the fandom :pepe-tea: just enjoy your kpop :pepe-dj: the west giving it validation or not giving it shouldn't have any effect on your personal enjoyment of kpop :pepe-just-smile:

    LAFBL0s.gif

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    Quote from pinksz

    it works for me so idc

    :pepe-dj:

    btw SM always tried "weird" concepts

    you all rlly came late to the party or something :pepefacepalm:

    I mean they sent out DBSK looking like this and people think its recent


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  • AllKill VIP

    You care too much about what "westerners" think even though this music isn't even marketed towards them as a whole. It's marketed towards a niche audience. As long as there's money to be made from that niche audience, there's profit.


    If you think about it, country music and rap music struggle to appeal to lots of westerners, but the artists still do what they do because there's an audience for it.


    In the end, it'll always be strokes for different folks.

    he has a point western market isnt built for bubblegum kpop thats why twice didnt go big with their cute concept there only for fandoms. when they went mature they grew. thats why BP and BTS are more famous there because of them being more "westernized" in terms of sound.

    Quote from pinksz

    it works for me so idc

    :pepe-dj:

    btw SM always tried "weird" concepts

    you all rlly came late to the party or something :pepefacepalm:

    new fans definitely did come late to the party. kpop got more popular during the pandemic.


    weird concepts obviously didn't work because none of SM groups got successful and is known by western gp. SM is trying so hard to push aespa to american market but it's not paying off because that kind of music and concept don't appeal to a broader audience. and they want that, they aren't satisfied with kpop fans only, they want gp too.


    and let's be real, when kpop fans say the west they mean america, that's where the money is; what's popular in america europe will follow.

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