With COVID restrictions lifted, University festivals are back in full swing and now universities are in a scramble to pull in big name artists for their events, which in turn has increased the costs for appearances.
A P-Nation representative stated that almost every University has been calling for Psy, but there's only so many activities he can attend. A rep from Cube entertainment has stated that the demand for I-dle is vastly more than pre-covid and lastly Artist recruitment Agency has even made note that certain universities are planning their festivals around certain artists schedules
As demand rises, so does artist prices. Top performers price for shows have gone from 40 million won pre-pandemic to 50 million and even lesser artists have seen price increases up to 1.5 times previous costs.
One Professor noted that it's unquestionable that as events return, so to will the demand for celebrities continue to rise and it's now a question of whether these prices for such short performances are warranted.