Short and sweet has it's place and that's definitely where you should consider starting your lexicon - by giving the relevant details. However, once those are in, are you done? This is where going the extra mile comes in.
Do you remember what made you a fan? What little tidbits, inside jokes, back stories fascinated you so much that you fell down the rabbit hole? Why not do that here too? Draw the user in, make them want to read!
Now, there are some caveats, of course. As fans, we tend to think everything is important and that's perfectly fine, relatively normal and mostly good. But we need to be a little more picky here and that can take a bit of planning to decide what makes the list. Keep these following three pointers in mind if you want to build out your entry.
1) First, try to stick to things that have been documented. If you could start the recounting of this story with, "Legend has it," it's probably not a great candidate. Instead, choose things that can be corroborated by reputable sources - video, trusted publications, etc.
2) Another good tip when writing these - try to use neutral language. As fans, we often think in terms of "award-winning", "renowned", etc. but sticking to the facts of the event instead of using descriptors to potentially color the opinion of the reader will lend more credibility to you and the article.
3) Finally, try not to use abbreviations. Or at least define them clearly before you start peppering the article with them. It comes with the territory, but though we as fans may use these as we talk to one another, not everyone will be in the "know".
Now, let's get to the extra mile! Here are some suggestions:
Charitable acts (verified)
Remember these are just suggestions, but details like these can really add to your entry and make it more than just basic data, but also a "source" for more in-depth info. Provide applicable video and/or links to relevant and reputable articles when available. Users are more likely to watch or read something when they don't have to expend much effort searching for it.
And always remember: This is a lexicon, there is no such thing as too much info, just well formatted and correct info. Let's all be on the right side of that equation!