I. Introduction
12:00 is the third mini album by LOONA.
It was released on October 19, 2020 by BlockBerryCreative and distributed by Kakao M.
Like their previous album # , the EP was produced by SM Entertainment founder and producer Lee Sooman and the group's leader Haseul once again did not take part in this album release to focus on her health.
The album features 8 tracks with Why Not? serving as the title track.
On November 15, a music video teaser for Star was uploaded to the group's YouTube channel. The video was released on November 18, 2020, making it the second single from the EP.
II. Commercial Performance
After only three days, the EP topped the Itunes chart in 49 countries.
In the US, the album entered various charts. It debuted and peaked at number 112 on the US Billboard 200 becoming the fourth highest-peaking album by a Korean female artist on the chart.
They were also the first artist from a small to mid-sized South Korean agency make an appearance on the chart.
It also entered at number 7 on the US World Albums Chart, earning the group their sixth top ten entry. In its second week, the album peaked at number 4, becoming their highest-peaking album on the chart. It also entered at number 3 on the US Heetseekers Albums, becoming their highest-charting album on the chart and becoming their best-selling project in the country. It peaked atop the chart the following week, becoming their first effort top the chart.
In South Korea, [12:00] debuted and peaked at number 4 for the week ending October 24, 2020. The album also entered at number 9 on the Gaon Album Chart for the month of October 2020 with less than half a month of tracking and selling 85,624 copies.
III. Tracklist
1. 12:00
2. Why Not?
3. Voice
4. Fall Again
5. Universe
6. Hide & Seek
7. OOPS!
8. Star
IV. MV and Album Tracks
