I. Introduction
As If It's Your Last is a song recorded by BLACKPINK.
It was released on June 22, 2017 by YG Entertainment as a digital single.
II. Background and Release
As early as mid-May 2017, YG Entertainment officials had confirmed that BLACKPINK were working toward a June comeback, and on June 5 it was revealed that Blackpink would be filming the music video for the new single during that week.
On the same day, YG Entertainment's CEO released a photo of Blackpink on the filming location of the new music video, confirming that Blackpink would make a June comeback, which is 7 months after the group's last release Square Two (containing the songs Playing with Fire and Stay) in November 2016.
The next day on June 6 it was announced that Blackpink would likely release the new song between June 15 and June 20.
On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22.
Subsequently, from June 16 to June 18 each of Blackpink's members' individual teaser was released.
On June 19, the title of the single was revealed to be "As If It's Your Last" and the new release was confirmed to be on June 22.
It was further explained that this song would be a surprise for fans while Blackpink prepares for Square Three (which later became Square Up).
III. Music and Composition
"As If It's Your Last" is described as Blackpink's most exciting and upbeat song that they have released so far.
Blackpink member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept.
The song was described as a "shimmery" mix of synth pop, house, reggae and moombahton music with disco groves, a change of sound from their previous releases.
The song was written by Teddy Park, Brother Su, Choice37, Future Bounce, Lydia Paek and produced by Teddy Park.
IV. Tracklist
| 1. As If It's Your Last |
Teddy Park |
3:33 |
V. Spotify Playlist
VI. Videos
VII. Concept Pictures
VIII. Commercial Performance
In South Korea, the song debuted at no. 4 on the Gaon Digital Chart on the chart issue dated June 18–24, 2017, with 181,883 downloads and 2,996,521 streams.
In the following week, the song reached its peak at no. 3, with 157,224 downloads and 6,632,012 streams.
The song reached no. 12 on the monthly chart of June 2017, selling 323,104 copies in eight days.
The following month it reached its peak at no. 5, selling again about 300,000 copies.
"As If It's Your Last" was no.18 on the 2017 Gaon Digital Year-end chart. As of September 2018, it has more than 2.5 million copies in South Korea and stayed on the Gaon Digital Chart for 67 weeks.
In Canada, the song debuted at number 45 on the Billboard Canadian Hot 100 on the week ending June 29, 2017, their highest peak in the country surpassing Playing With Fire which debuted at 92 in 2016.
In Japan, the song debuted at number 19 on the Billboard Japan HOT 100 becoming Blackpink's highest-charting effort in the country. The song stayed at the position for another week.
As the song was released on a Thursday, it had one day within the tracking week ending June 22, 2017, in the United States. Despite this, "As If It's Your Last" debuted at number one on Billboard World Digital Sales songs chart after selling 4,000 copies that week.
The song also debuted at number 13 on Billboard Bubbling Under Hot 100 chart which, at the time, gave them the highest-charting Korean song by a group in America and made Blackpink the highest-charting Korean group since Wonder Girls in 2009.
